Hi, my name is Jonathan Kruse. I am a web developer, entrepreneur, and adventurer.

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A little about me

I started a clothing company called Totally Awesome, which was then Mediocore Clothing, back in 2007. At the time I had just graduated college and got my dream job working at a design studio in LA that did movie posters. Our country was going into a recession and I lost my job after only a couple weeks later. Looking back on it that was the best thing that has ever happened to me. I was given a second chance to do whatever I wanted and I decided to start a clothing company and figure out how to make money doing what I loved to do.

The first shirt I sold was called Missing Turtle which I originally made as a poster and wheat pasted 100′s of them all around the Cal State Northridge Campus. I made a screen printing press and printed the first batch of Missing Turtle shirts with my mom helping me in my garage. To this day it is one of my top sellers. After that I kept on making new designs and kept on going.

Along my journey many awesome things have happened. I started a blog called How to start a clothing company, which has become very popular and helped thousands of people start their clothing business. I started a web design company called Double Dragon Studios that makes e-commerce websites for other companies. I was asked to write an article in the magazine Computer Arts Projects about web store design. A number of my designs have appeared in the book Torso. I also started another clothing company called Shred which makes badass shirts.

Today I live my life to the fullest. I’ve backpacked through Thailand and Costa Rica for a few months. I’m also big on the outdoors and have gone backwoods backpacking  in Northern California, Vancouver Island, and Yosemite. I have been rock climbing for the last year and started  an outdoor rock climbing guide company called Apex Climbers I run with local climbers in Chico California.